{
  "domain": "www.allbirds.com",
  "requested_url": "https://www.allbirds.com/",
  "final_url": "https://www.allbirds.com/",
  "checked_at": "2026-11-07T00:45:00.206Z",
  "assessment_type": "merchant_heuristics_v1",
  "confidence": "limited",
  "reputation": "unverified",
  "legitimacy": "unverified",
  "recommended_action": "require_confirmation",
  "summary": "Review the observed disclosures before proceeding. Independent reputation, merchant identity, and checkout behavior have not been verified.",
  "coverage": {
    "pages": [
      "https://www.allbirds.com/",
      "https://www.allbirds.com/pages/returns-exchanges",
      "https://www.allbirds.com/pages/help"
    ],
    "observed_signals": 5,
    "total_signals": 6,
    "failed_pages": 0
  },
  "evidence": [
    {
      "id": "contact",
      "label": "Merchant contact",
      "dimension": "identity",
      "status": "observed",
      "source": "https://www.allbirds.com/",
      "excerpt": "e planet—win, win, win. Subscribe to our emails Sign Up Help + - Help help@allbirds.com FAQ/Contact Us Returns/Exchanges Shop + - Shop Men's Shoes Women's Shoes Men's Apparel Women's Apparel Company + - Company Our Story Our Materials Mater"
    },
    {
      "id": "returns",
      "label": "Return / refund terms",
      "dimension": "buyer_protection",
      "status": "observed",
      "source": "https://www.allbirds.com/",
      "excerpt": "Blog Patents Follow The Flock ©AB DNAM LLC 2026 . All Rights Reserved Refund policy Close Refund policy Our standard return policy is 30 days. You can return or exchange items that are unworn and unwashed with original product tags attached"
    },
    {
      "id": "shipping",
      "label": "Shipping disclosures",
      "dimension": "buyer_protection",
      "status": "observed",
      "source": "https://www.allbirds.com/",
      "excerpt": "Shipping: Customers are responsible for return shipping charges. Paid shipping fees will not be refunded. Refunds will only be applied to the original form of payment. Returns/exchanges can only be done in the country of purchase. Please no"
    },
    {
      "id": "cancellation",
      "label": "Cancellation disclosures",
      "dimension": "buyer_protection",
      "status": "observed",
      "source": "https://www.allbirds.com/",
      "excerpt": "rs, inaccuracies, or omissions and to change or update information or cancel orders if any information on the Platform is inaccurate at any time without prior notice (including after you have submitted your order). We cannot and do not revi"
    },
    {
      "id": "privacy",
      "label": "Privacy disclosures",
      "dimension": "buyer_protection",
      "status": "observed",
      "source": "https://www.allbirds.com/",
      "excerpt": "ts may be rejected. Rejected returns are non-refundable and forfeited Privacy policy Close Privacy policy AB Dnam, LLC, doing business as Allbirds (together with its affiliates, \"Allbirds\"), as a controller endeavors to protect data which d"
    },
    {
      "id": "product_data",
      "label": "Structured product data",
      "dimension": "agent_compatibility",
      "status": "not_observed",
      "source": "https://www.allbirds.com/",
      "excerpt": "No product JSON-LD markers found in retrieved HTML. This does not establish incompatibility."
    }
  ],
  "actions": {
    "browse_products": "allow_with_caution",
    "share_personal_data": "require_confirmation",
    "complete_purchase": "require_confirmation"
  },
  "limitations": [
    "Rules inspect first-party public HTML and parsed JSON-LD only. No AI or external reputation service is called.",
    "Disclosure completeness counts six fixed categories; missing categories are not evidence of fraud and may not apply to every merchant.",
    "Purchase-term favourability uses explicit thresholds, not a probability of safety. Unknown rules are excluded and coverage is displayed.",
    "Terms may vary by region, product, sale status and customer eligibility. Multiple detected return windows are left ungraded.",
    "English-language patterns can miss nuanced or non-English wording. JavaScript-only pages, bot blocking and omitted policy links reduce coverage.",
    "No identity, fulfillment, independent reputation, payment acceptance or successful checkout is verified."
  ],
  "assessment": {
    "engine": "heuristic",
    "rubric_version": "merchant_heuristics_v1",
    "status": "complete",
    "summary": "10 of 15 rules have directly cited findings. Independent reputation and transaction safety remain unverified.",
    "score_note": "Disclosure completeness is the percentage of six fixed categories found. Purchase-term favourability and information access average assessed rules only. Missing evidence is not evidence of safety or fraud.",
    "findings": [
      {
        "criterion_id": "contact_channel",
        "dimension": "disclosure_completeness",
        "label": "Contact channel",
        "status": "favorable",
        "interpretation": "A published email address was found. Deliverability and support quality were not tested.",
        "evidence": [
          {
            "source_id": "page_0",
            "quote": "win, win. Subscribe to our emails Sign Up Help + - Help help@allbirds.com FAQ/Contact Us Returns/Exchanges Shop + - Shop Men's Shoes Women's Shoes Men's Apparel Women's Apparel Company"
          },
          {
            "source_id": "page_0",
            "quote": "any questions about our privacy policies, please contact us at help@allbirds.com . By providing your personal information to us, you signify your acceptance of the Terms of Use and agree"
          },
          {
            "source_id": "page_0",
            "quote": "of information collected before the transition, contact us at help@allbirds.com . 2. Scope This Privacy Policy applies to everyone who interacts with us as a customer who has purchased"
          }
        ]
      },
      {
        "criterion_id": "named_business",
        "dimension": "disclosure_completeness",
        "label": "Named business",
        "status": "favorable",
        "interpretation": "A company-name pattern is disclosed. Registration, ownership and authenticity are not verified.",
        "evidence": [
          {
            "source_id": "page_0",
            "quote": "Act Community Offers Our Blog Patents Follow The Flock ©AB DNAM LLC 2026 . All Rights Reserved Refund policy Close Refund policy Our standard return policy is 30 days. You can"
          },
          {
            "source_id": "page_0",
            "quote": "may be rejected. Rejected returns are non-refundable and forfeited Privacy policy Close Privacy policy AB Dnam, LLC, doing business as Allbirds (together with its affiliates, \"Allbirds\"), as a controller endeavors to protect"
          },
          {
            "source_id": "page_0",
            "quote": "this Privacy Policy, any reference to \"us,\" \"we,\" or \"ourselves\" is a reference to AB Dnam, LLC and the particular entity that you have a relationship with, and any reference to \"you,\" \"your,\" and \"yourself\""
          }
        ]
      },
      {
        "criterion_id": "return_disclosure",
        "dimension": "disclosure_completeness",
        "label": "Concrete return terms",
        "status": "favorable",
        "interpretation": "Concrete return-window, cost or exclusion wording was detected.",
        "evidence": [
          {
            "source_id": "page_0",
            "quote": "Refund policy Our standard return policy is 30 days. You can return or exchange items that are unworn and unwashed with original product tags attached within 30 days from the date your order was delivered. For socks, undies, and accessories packaging must be unopened. Final"
          },
          {
            "source_id": "page_1",
            "quote": "Refund policy Our standard return policy is 30 days. You can return or exchange items that are unworn and unwashed with original product tags attached within 30 days from the date your order was delivered. For socks, undies, and accessories packaging must be unopened. Final"
          },
          {
            "source_id": "page_2",
            "quote": "Returns Policy FAQ Not your color? Not to worry. Gifts can be returned within 30 days. Just head to the top for the free returns process with your order number. It’s on the shipping label or"
          }
        ]
      },
      {
        "criterion_id": "shipping_disclosure",
        "dimension": "disclosure_completeness",
        "label": "Concrete shipping terms",
        "status": "favorable",
        "interpretation": "A concrete shipping/delivery charge, free-shipping condition or duration was found. Checkout totals were not verified.",
        "evidence": [
          {
            "source_id": "page_0",
            "quote": "Free ground shipping on orders over $100 Due to increased demand, orders may take up to 30 days to ship. Skip to Content New Arrivals Shop All Men Women Men's New Arrivals Bestsellers LEATHER"
          },
          {
            "source_id": "page_0",
            "quote": "Men's Apparel Women's Apparel Added to Cart Spend more to earn free shipping! Shipping $5.00 Subtotal All New Dasher NZ Collection Wildly Comfortable. Super Natural. SHOP MEN SHOP WOMEN"
          },
          {
            "source_id": "page_0",
            "quote": "Women's Apparel Added to Cart Spend more to earn free shipping! Shipping $5.00 Subtotal All New Dasher NZ Collection Wildly Comfortable. Super Natural. SHOP MEN SHOP WOMEN New Arrivals"
          }
        ]
      },
      {
        "criterion_id": "billing_disclosure",
        "dimension": "disclosure_completeness",
        "label": "Billing/cancellation terms",
        "status": "unknown",
        "interpretation": "No unambiguous supporting statement was detected in the retrieved pages.",
        "evidence": []
      },
      {
        "criterion_id": "privacy_disclosure",
        "dimension": "disclosure_completeness",
        "label": "Substantive privacy statement",
        "status": "favorable",
        "interpretation": "Substantive personal-data handling language was found; privacy compliance was not audited.",
        "evidence": [
          {
            "source_id": "page_0",
            "quote": "a relationship with us or is in contact with us. In general, we process personal information for our legitimate purposes of running our business; complying with applicable laws; and protecting our websites, our business, our customers, and any individuals who use our website, our"
          },
          {
            "source_id": "page_0",
            "quote": "our website, our services, or transact business with us. We also process personal information as necessary to enter into, or perform under, a contract with you, or with another party which is to your benefit. Finally, some processing of your personal information may be subject to"
          },
          {
            "source_id": "page_0",
            "quote": "please contact us at help@allbirds.com . By providing your personal information to us, you signify your acceptance of the Terms of Use and agree that we may collect, use, and disclose your personal information as described herein. 1. Change in Ownership and Operation The Allbirds"
          }
        ]
      },
      {
        "criterion_id": "return_window",
        "dimension": "purchase_terms",
        "label": "Return window",
        "status": "favorable",
        "interpretation": "Detected a 30-day return window. Thresholds: at least 30 days = more favorable; 7–29 = mixed; fewer than 7 = concern. Check the cited eligibility conditions.",
        "evidence": [
          {
            "source_id": "page_0",
            "quote": "Refund policy Our standard return policy is 30 days. You can return or exchange items that are unworn and unwashed with original product tags attached within 30 days from the date your order was delivered. For socks, undies, and accessories packaging must be unopened. Final"
          },
          {
            "source_id": "page_1",
            "quote": "Refund policy Our standard return policy is 30 days. You can return or exchange items that are unworn and unwashed with original product tags attached within 30 days from the date your order was delivered. For socks, undies, and accessories packaging must be unopened. Final"
          },
          {
            "source_id": "page_2",
            "quote": "Returns Policy FAQ Not your color? Not to worry. Gifts can be returned within 30 days. Just head to the top for the free returns process with your order number. It’s on the shipping label or"
          }
        ]
      },
      {
        "criterion_id": "return_shipping",
        "dimension": "purchase_terms",
        "label": "Who pays for return shipping",
        "status": "mixed",
        "interpretation": "The customer is explicitly responsible for return shipping. Any optional return coverage does not establish unconditional free returns.",
        "evidence": [
          {
            "source_id": "page_0",
            "quote": "and conditions cannot be returned or exchanged. Return Shipping: Customers are responsible for return shipping charges. Paid shipping fees will not be refunded. Refunds will only be applied to the original form of payment."
          },
          {
            "source_id": "page_1",
            "quote": "and conditions cannot be returned or exchanged. Return Shipping: Customers are responsible for return shipping charges. Paid shipping fees will not be refunded. Refunds will only be applied to the original form of payment."
          },
          {
            "source_id": "page_2",
            "quote": "and conditions cannot be returned or exchanged. Return Shipping: Customers are responsible for return shipping charges. Paid shipping fees will not be refunded. Refunds will only be applied to the original form of payment."
          }
        ]
      },
      {
        "criterion_id": "restocking_fee",
        "dimension": "purchase_terms",
        "label": "Restocking fees",
        "status": "unknown",
        "interpretation": "No unambiguous supporting statement was detected in the retrieved pages.",
        "evidence": []
      },
      {
        "criterion_id": "final_sale",
        "dimension": "purchase_terms",
        "label": "Non-returnable / final-sale restrictions",
        "status": "mixed",
        "interpretation": "Explicit restrictions on returning final-sale / non-returnable items were detected. These are purchase conditions, not evidence of fraud.",
        "evidence": [
          {
            "source_id": "page_0",
            "quote": "For socks, undies, and accessories packaging must be unopened. Final Sale items, or returns that do not comply with our terms and conditions cannot be returned or exchanged. Return Shipping: Customers are responsible for return shipping charges. Paid shipping fees"
          },
          {
            "source_id": "page_1",
            "quote": "For socks, undies, and accessories packaging must be unopened. Final Sale items, or returns that do not comply with our terms and conditions cannot be returned or exchanged. Return Shipping: Customers are responsible for return shipping charges. Paid shipping fees"
          },
          {
            "source_id": "page_2",
            "quote": "For socks, undies, and accessories packaging must be unopened. Final Sale items, or returns that do not comply with our terms and conditions cannot be returned or exchanged. Return Shipping: Customers are responsible for return shipping charges. Paid shipping fees"
          }
        ]
      },
      {
        "criterion_id": "renewal",
        "dimension": "purchase_terms",
        "label": "Recurring billing",
        "status": "unknown",
        "interpretation": "No unambiguous supporting statement was detected in the retrieved pages.",
        "evidence": []
      },
      {
        "criterion_id": "cancellation",
        "dimension": "purchase_terms",
        "label": "Customer cancellation steps",
        "status": "unknown",
        "interpretation": "No unambiguous supporting statement was detected in the retrieved pages.",
        "evidence": []
      },
      {
        "criterion_id": "product_schema",
        "dimension": "agent_information",
        "label": "Valid structured product offer",
        "status": "unknown",
        "interpretation": "No unambiguous supporting statement was detected in the retrieved pages.",
        "evidence": []
      },
      {
        "criterion_id": "readable_price",
        "dimension": "agent_information",
        "label": "Product price information",
        "status": "favorable",
        "interpretation": "A bounded product card contains a currency/price and a purchase-selection action. Availability and checkout totals are unverified.",
        "evidence": [
          {
            "source_id": "page_0",
            "quote": "NEW Women's Canvas Cruiser Slip On $75 Quick add Add"
          }
        ]
      },
      {
        "criterion_id": "policy_text",
        "dimension": "agent_information",
        "label": "Readable policy detail",
        "status": "favorable",
        "interpretation": "Concrete details were found in 3 purchase/privacy policy categories. Navigation links alone were not counted.",
        "evidence": [
          {
            "source_id": "page_0",
            "quote": "Refund policy Our standard return policy is 30 days. You can return or exchange items that are unworn and unwashed with original product tags attached within 30 days from the date your order was delivered. For socks, undies, and accessories packaging must be unopened. Final"
          },
          {
            "source_id": "page_1",
            "quote": "Refund policy Our standard return policy is 30 days. You can return or exchange items that are unworn and unwashed with original product tags attached within 30 days from the date your order was delivered. For socks, undies, and accessories packaging must be unopened. Final"
          },
          {
            "source_id": "page_2",
            "quote": "Returns Policy FAQ Not your color? Not to worry. Gifts can be returned within 30 days. Just head to the top for the free returns process with your order number. It’s on the shipping label or"
          }
        ]
      }
    ],
    "scores": [
      {
        "id": "disclosure_completeness",
        "label": "Disclosure completeness",
        "score": 83,
        "coverage": 83,
        "assessed": 5,
        "total": 6,
        "status": "experimental"
      },
      {
        "id": "purchase_terms",
        "label": "Purchase-term favourability",
        "score": 67,
        "coverage": 50,
        "assessed": 3,
        "total": 6,
        "status": "experimental"
      },
      {
        "id": "agent_information",
        "label": "Agent information access",
        "score": 100,
        "coverage": 67,
        "assessed": 2,
        "total": 3,
        "status": "experimental"
      }
    ],
    "sources": [
      {
        "id": "page_0",
        "url": "https://www.allbirds.com/",
        "title": "Allbirds: Comfortable, Sustainable Shoes & Apparel",
        "kind": "retrieved_page"
      },
      {
        "id": "page_1",
        "url": "https://www.allbirds.com/pages/returns-exchanges",
        "title": "Returns & Exchanges | 30-Day Return Policy | Allbirds",
        "kind": "retrieved_page"
      },
      {
        "id": "page_2",
        "url": "https://www.allbirds.com/pages/help",
        "title": "Help Page",
        "kind": "retrieved_page"
      }
    ],
    "limitations": [
      "Rules inspect first-party public HTML and parsed JSON-LD only. No AI or external reputation service is called.",
      "Disclosure completeness counts six fixed categories; missing categories are not evidence of fraud and may not apply to every merchant.",
      "Purchase-term favourability uses explicit thresholds, not a probability of safety. Unknown rules are excluded and coverage is displayed.",
      "Terms may vary by region, product, sale status and customer eligibility. Multiple detected return windows are left ungraded.",
      "English-language patterns can miss nuanced or non-English wording. JavaScript-only pages, bot blocking and omitted policy links reduce coverage.",
      "No identity, fulfillment, independent reputation, payment acceptance or successful checkout is verified."
    ],
    "scoring_method": "Completeness: matched categories / 6. Other dimensions: more favorable = 100, mixed = 50, concern = 0; average only assessed rules, with at least two required. No overall score."
  }
}